![]() The holidays will be more expensive this year Within that share, 28% intend to spend more time searching for bargains, and 23% aim to buy cheaper brands. Anticipating product shortages, 35% plan on purchasing products ahead of time to reduce the risk of not getting the item they want. The high prices are affecting holiday shopping habits.Īlmost three quarters of US shoppers plan on changing their Thanksgiving grocery shopping behavior due to rising prices, according to a recent survey of 900 adults from KPMG. Overall, in the US, consumer prices in October rose at its fastest pace since 1990, up 6.2% from last year, according to the US Bureau of Labor Statistics. The average price of a 16-pound turkey, the staple of the holiday meal, increased from $12.96 in January 2019 to $21.76 in September. Thanksgiving will be more expensive this year.
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